The Promo Guy Blog
The benefits promotional products can bring your business simply cannot be underestimated. In addition to helping you reel in new clients and creating brand awareness, well-judged use of branded, promotional gifts can ultimately pave the way for sustained business growth.
It's important to think carefully about your audience when deciding which promotional items to give away. Lunch bags, sunglasses and hats, for instance, may be more appropriate than writing instruments and journals if you're catering to a younger crowd.
Here are our top eight benefits of giving away promotional merchandise.
1. Improve brand awareness
Through promotional gifts, brands can market their products and services with minimal effort. Branded items, with your business name, logo and slogan, in your corporate co
For many years, promotional items have become a part of a successful marketing strategy. Promoting a brand helps a company to reach out to its target customers and make them aware of your brand and its advantages. Whether you are promoting a new company or a new brand, promotional products are the most cost-effective way of achieving your targets.
Nowadays promotional items are used by several companies to help achieve their marketing goals and at the same time save as much money as possible. But why do they still matter?
Why promotional products matter
A free promotional give away is a very efficient technique of impressing new customers, making them believe that the company or the brand is worth their money. Here are more reasons why promotional products matter much more than you think:
1. Strengthen Customer Relationship
Free gifts and promotional products are a fantastic way to strengthen customer re
When is the Best Time to Use Promotional Items?
Like many marketing campaigns, giving away items need the right timing. So, when is the best time to utilize your Corporate Gifts?
1. To advertise a new business
If you’re starting a new business you need to be seen. For a company, spending money on promotional giveaways is an easy and cost effective and great way to market your brand and will immediately win over your customers. Not only will it boost your brand visibility, your customers will be grateful and hopefully try or test your product.
If your merchandise is visible or shareable, such as a t-shirt, cap or post-it notes, repeat advertising will make your product visible to a large number of people for a long period of time, with only a one-off cost to the business owner.
2. When your customer purchases something
Why not thank your customer for purchasing something by giving them a free promotional item at check out or inclu
There is a general misconception out there that all Promotional Products come from overseas.
Whilst this is largely true, I'm here to say that Yes, Australia does manufacture Quality Promotional Items.
I've been a big fan of one such product for a very long time - Carry Cups.
Made in Sydney, these reusable coffee cups that you keep can be custom manufactured from as few as 50pcs - which is something that just isn't possible when importing this kind of product.
So very versatile! You can select from over 7000 configurations to create a totally custom mug - and with a really large wrap print area available your logo and message are sure to be noticed.
Notebooks and journals have seen a resurgence as people recognise the creative brain-paper connection of writing things down.
Now you can create a custom, hard cover, A5 notebook for your next conference or event with a realistic minimum and in as little as 4-5 weeks (with the Air Freight option)
Introducing the Designa A5 Custom Notebooks
By choosing from available options, your book will not only stand out it can also hold a wealth of information about your business or cause. (and most of these are no cost options)
- Full Colour - Full Cover - It all starts wth the cover - printable in glorious photo quality CMYK, you have a huge canvas to present your corporate image and marketing messages. The cover is then matt
Multi-tasking and forward planning is a perpetual state for Marketers and Business Managers alike - It's just what we do! - Right?
So it stands to reason that when you are shopping or researching promotional products for a current project that your mind identifies gift items that would be suitable for 1 or more future events? - But how do you keep a record of the opportunity?
To help you with this Custom Stuff have included a Campaign Category Wish List function on every product page of their website.
Sure - you would have seen Wishlists on other ecommerce sites you've visited, but this functionality has one distinct difference - the ability to create folders to categorise your branded merchandise ideas for upcoming marketing campaigns and events.
Accessing this advance feature is quick and simple;
There are literally milions of brandable products on the market today, and there is likely to be hundreds (if not thousands) more added tomorrow.... such is the dynamic nature of the promotional products industry globally. So when trying to locate the perfect promotional products for your business or marketing event, it pays to have an understanding of a few base criteria. These will help when providing a brief to your Marketing Products Specialist or when browsing websites for ideas.
This criteria checklist may include (but is not limited to) the below:
- Budget - Cost per item and your total spend
- Volume - the quantity you need for your marketing campaign
- Leadtime - how much production time is available / when you need the merchandise
- Colour/s - so we can suggest products that suit your brand
- Decoration type -
Promotional Products or Corporate Gifts are an essential part of any Marketing Mix for business or events, and should never be overlooked when planning your campaigns and activities.
By definition, Promotional Merchandise is a useful product that is emblazoned with a logo or message that is given to a recipient as a reward or incentive. Depending on the circumstances, these may also be sold for profit or to fundraise for a cause or association.
Let's have a look at a few key points;
This would be the biggest difference of promotional products from any other form of marketing or advertising.
Advertisers and Marketers always talk about Reach and Impressions in relation to the campaigns they produce. By the shere nature that a promo product is useful, the brand applied to it will get repeat exposure (impressions) providing a greate