How's and Why's
Promotional Products or Corporate Gifts are an essential part of any Marketing Mix for business or events, and should never be overlooked when planning your campaigns and activities.
By definition, Promotional Merchandise is a useful product that is emblazoned with a logo or message that is given to a recipient as a reward or incentive. Depending on the circumstances, these may also be sold for profit or to fundraise for a cause or association.
Let's have a look at a few key points;
This would be the biggest difference of promotional products from any other form of marketing or advertising.
Advertisers and Marketers always talk about Reach and Impressions in relation to the campaigns they produce. By the shere nature that a promo product is useful, the brand applied to it will get repeat exposure (impressions) providing a greater ROI (Return On Investment) than other conventional for