There are literally milions of brandable products on the market today, and there is likely to be hundreds (if not thousands) more added tomorrow.... such is the dynamic nature of the promotional products industry globally. So when trying to locate the perfect promotional products for your business or marketing event, it pays to have an understanding of a few base criteria. These will help when providing a brief to your Marketing Products Specialist or when browsing websites for ideas.

This criteria checklist may include (but is not limited to) the below:

  • Budget - Cost per item and your total spend
  • Volume - the quantity you need for your marketing campaign
  • Leadtime - how much production time is available / when you need the merchandise
  • Colour/s - so we can suggest products that suit your brand
  • Decoration type - can the logo/message be emblazoned in 1 colour  etc.... or does it need to be in Full Colour. (Also consider how much information needs to presented)
  • Theme - is there an activity, event or subject matter that the product/s should align

The Team at Custom Stuff Promotional Products have incorporated a Dynamic Search Tool (or a Briefing Machine) into their website that covers most of these factors - so you can quickly narrow down the product ideas presented to you with one or more of the above criteria.

The "Briefing Machine" is located on the left hand side of screen when viewing Category pages. This is available on both the desktop and mobile devices. You can even refine the product results further with a "Sort By" filter at the top of screen.

This video gives a 60 second overview of how the Dynamic Search Tool works ~ It's all part of Promo Made Easy!