When is the Best Time to Use Promotional Items?

Like many marketing campaigns, giving away items need the right timing. So, when is the best time to utilize your Corporate Gifts?

1. To advertise a new business

If you’re starting a new business you need to be seen. For a company, spending money on promotional giveaways is an easy and cost effective and great way to market your brand and will immediately win over your customers. Not only will it boost your brand visibility, your customers will be grateful and hopefully try or test your product.

If your merchandise is visible or shareable, such as a t-shirt, cap or post-it notes, repeat advertising will make your product visible to a large number of people for a long period of time, with only a one-off cost to the business owner.

2. When your customer purchases something

Why not thank your customer for purchasing something by giving them a free promotional item at check out or included with an internet order. Everybody likes a free gift and the customer will leave feeling thanked by you, even though they have spent money in your store. This in-turn will make them more likely to return to your store or business in the future. It will also create brand awareness if they are able to use your branded gift in public.

3. Special occasions for existing customers

Everybody loves to feel loved, especially on special occasions. By sending a promotional giveaway to your existing customers or mailing lists on special occasions, your customer will feel like you have taken a personal interest in them. A special promotional item on their birthday or a Christmas trinket with your branding will keep them coming back to your business time and time again.

Developing a personal relationship with your customers is key to loyalty.

4. When your competition is running hot

If your competition is running hot, then you need the upper-hand. This can be achieved by either in-store promotional giveaways or those that are directly targeting your clients. Your customer needs to choose you over the competitor. A free promotional item will act as incentive for them to keep coming back to you and will instill your brand in their minds.

Customer awareness of your product is key, and if they are receiving something free, then they may just choose your business over your competitors. Make you customers feel special so that they become and remain loyal to you!

5. At trade shows

Trade shows are a great way to advertise your product and get your promotional items out there. You can give them away to entice people to your booth and once they are there you can tell them more about what they have to offer.


Promotional products are not dead; they are still as effective as they are – if you know how to choose the right items and time the giveaways exceptionally well.  Make sure you do both best and you’ll see that your Branded Merchandise can carry your brand to places, further than you expect.

Article by Eva Davies - thank you.