For many years, promotional items have become a part of a successful marketing strategy. Promoting a brand helps a company to reach out to its target customers and make them aware of your brand and its advantages. Whether you are promoting a new company or a new brand, promotional products are the most cost-effective way of achieving your targets.

Nowadays promotional items are used by several companies to help achieve their marketing goals and at the same time save as much money as possible. But why do they still matter? 

Why promotional products matter

A free promotional give away is a very efficient technique of impressing new customers, making them believe that the company or the brand is worth their money. Here are more reasons why promotional products matter much more than you think:

1. Strengthen Customer Relationship

Free gifts and promotional products are a fantastic way to strengthen customer relationships. It allows a company to reinforce a brand by attracting more customers.

The free gift gesture is an effective way to make customers feel appreciated. These promotional giveaways help form a bond between the customer and your brand, in turn leading to brand loyalty and customer recommendation. However it is necessary that the customer is given an item he/ she will use. The greater the use or need of the item, the bigger impact the gift will have.

2. Using the Right Material can Go a Long Way

Promotional items are used in different ways to please the different classes of people. For example, in an educational exhibition it would be appropriate to give pens, notepads or folders. Giving away balls or calculators at such an event would be highly inappropriate. Likewise if you are at a sports seminar you should give away sporting gifts.

The gifts given at a particular place should be useful for the people it is given to – otherwise your campaign is a failure.

3. Impress Target Customers

Using promotional products for branding is the most effective way to get your desired goals. Whenever the customer or the receiver of the gift uses the item they will be reminded of the company. If your product is of better quality and helps improve the efficiency or the comfort of the client’s work he/she will be more than generous to recommend you to their clients or friends. This is why the products that are used for promoting the brand should be of good quality and practical, so that they come in handy of the receivers.

4. Raise Brand Awareness

The main reason for using promotional products for marketing is to create brand awareness. Brand awareness does not target a small group of people or a particular area – it covers the whole region.

Using promotional products which are required in different cities or states will help you gain a customer base faster in that particular area. For example in a cold snowy area it would be foolish to distribute t-shirts, a snow cap or a jacket would be more appropriate. By using such products you can create walking billboards of your brand in several cities and states. Clothing items can also be used to deliver messages containing information about the brand or some catchy tagline.

The importance of branding can be determined by the fact that most companies spend millions on promotional items.


Article by Eva Davies - thank you.