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- 8 in 10 people have between 1 and 10 promotional products
- 53% of these people use a promo item at least once per week
- 6 in 10 people keep promo products for up to 2 years
- 48% of consumers would like to receive promotional merchandise more often
- 74% of consumers have at least 1 branded corporate gift in their workplace
- 89% of consumers can recall the advertiser of a promotional products they'd received in the last 2 years.
- Adding a promo item to the media mix increases the effectiveness of other media by up to 44%
- "Wearables" are the top product category, followed by "Writing Instruments", "Bags" and "Drinkware"
...now that's great exposure and return on investment for your marketing dollar.