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Benefits of Using Promotional Merchandise in your Business
Consider these statistics:
- 52% of persons polled said their impression of a company is more favorable after receiving promotional products.
- 50% of persons who receive promotional products use them in their daily life.
Custom promotional products are a powerful marketing platform that gives a business repeat exposure for a comparatively low cost.
1. INCREASE BRAND RECOGNITION
One of the goals of any business is to increase the brand recognition of the company and keeping the company's name and products in the potential customer's mind as long as possible. One cost-effective way to do this is through promotional products. Promotional products allow a business to apply their logo on to useful items that their customers will daily, increasing brand exposure
2. MASS OUTREACH AT LOW COST
Compared to other forms of marketing, promotional materials have a relatively small cost per impression. Mass media can run into the tens of thousands of dollars per month, and you are not sure of the effect. Promotional products on the other hand have a lasting impact as everytime the "customer" uses your merchandise item, they are reminded of your company - just like an advert on TV or Radio.
3. AN ALTERNATIVE TO A BUSINESS CARD
A commercial firm will always need business cards; but without the right hook, they can soon be forgotten or lost. By combining the business card with your own branded products, any potential customer will surely remember the experience. This gives branded promotional product a far higher ROI than business cards, postcards or flyers.
In the business of drawing customers to your firm, repeat exposure is necessary for the growth of any business. How can you keep your business consistently in front of your customer without spending a lot of money? Have a think about what type of items will the customer keep around with them on a daily basis. This will reinforce your message without annoying your customer.
5. A POWERFUL MARKETING PLATFORM
The huge range of promotional materials available allows you to vary (or tier) the marketing your customer will receive. This enables you develop rewards programs for clients enticing them to acheive certain milestones with your business and facilitating repeat business.